Corporate Social Responsibility



Recent Community Projects: Social Caring Pledge Scheme (PDF) 


G Entertainment Group Plc. (GENT) is fully committed to our Corporate Social Responsibility and it is central to our global business strategy. We take time to explain our philosophy to all of our global shareholders, corporate partners and staff and we ensure we only do business and create partnership with ethical organisations with a clear CSR policy of their own. 


GENT’s ethics and ethos have been clearly defined to all of the Company’s stakeholders, as follows;


Our Company’s ethics and ethos are critical to the successful delivery our of growth, the implementation of our vision and to ensure long-term, secure prosperity for our shareholders and the wider community in which we work. These can be summarised into four categories:




It is our mission, across all of our businesses and investments around the world, to handle every aspect of our operations and stakeholder management with the utmost of integrity, honesty and diligence. Only by acting in this way, can our business become a world-class example of enterprise.




As a public listed Company, we are bound by strict rules that all of our business is honestly and faithfully fairly reported. Our ambition is to be more transparent with our investors than any of our peers. The Chief Executive is ultimately responsible to keep all shareholders, investors and Partners, fully up to date with every development in the business. However, the entire business must act in a transparent way to all stakeholders.




The Board takes its responsibilities exceptionally seriously and will go above and beyond our core duties to ensure growth in revenue, in profit and the delivery of our ultimate overriding vision. 




The Company seeks to invests in its staff and the wider community, through proactive mentoring. Senior leaders in the business offer in-house mentoring as well as external training to ensure we invest in our people.enterprise mentoring to secondary school students in deprived communities across London. 


A Case Study: GENT’s mentoring support for Mosaic, a Prince’s Trust charity, with Skinners’ Academy, Hackney (London).


The Prince's Trust is a charity in the UK founded by Charles, Prince of Wales to help young people. They run a range of training programmes, provide mentoring support and offer financial grants to build the confidence and motivation of disadvantaged young people. Each year they work with about 60,000 young people, with around 80% moving on to employment, education, training or volunteering.


The Mosaic programme inspires young people from deprived communities to realise their talents and potential. Mosaic’s mentoring programmes in schools and prisons are delivered by volunteers and lift the aspirations of young people and close the gap between those aspirations and their attainment.


The Mosaic Enterprise Challenge is a competition designed to increase young people’s understanding of business concepts and how they can apply them. Interaction with mentors helps build the students’ confidence, employability and self-efficacy.


The Enterprise Challenge is an annual, national competition during which secondary school students aged 11-16 learn about establishing and running a business through a business simulation game. The five best performing teams in each region compete to receive a coveted place in the prestigious National Final, pitching their developed business concepts to an expert panel of judges.


In 2015, Brooke Greville (former CEO G Entertainment PLC) mentored Skinners’ Academy iRoundUp team, to win the national final:


In May 2017, Zoe Fiddes, former Strategy and Operations consultant to GENT, mentored Skinners’ Academy to their second national victory, with their idea Youte@ch: